Page Speed Optimisation

Page Speed Optimisation: Faster Pages, Higher Rankings, Better Conversions

Page speed is not just a user experience metric. It directly affects rankings, visitors, and conversions. I diagnose and fix the technical issues slowing down WordPress, Shopify, WIX, Squarespace, and custom websites, with measurable improvements in PageSpeed Insights, Lighthouse, and real user experience.

Speed fixes that users can feel.

Speed work should improve lab scores and real-world behaviour: faster first load, smoother interaction, stronger Core Web Vitals, and fewer visitors leaving before the page renders.

Why Page Speed Matters for SEO

Rank Better and Convert More With Faster Pages

Google has stated that page speed is a ranking factor for desktop and mobile searches. Beyond rankings, slower pages increase bounce rates and reduce conversions. Even small delays can cost revenue. Faster pages keep users engaged longer, help search engines evaluate your site more favourably, and create a smoother path to conversion.

Page Speed Optimisation Services

Page Speed Optimisation Services

Page Speed Audit

A full audit using PageSpeed Insights, Lighthouse, GTmetrix, and WebPageTest to identify every loading bottleneck.

Image Optimisation

Compression, WebP or AVIF conversion, correct sizing, lazy loading, and responsive image attributes for major speed wins.

Render-Blocking Resource Elimination

Deferring JavaScript, async loading scripts, inlining critical CSS, and removing unnecessary render-blocking resources.

Caching Implementation

Browser caching, server-side caching, and CDN setup to reduce response times and serve cached content faster.

CSS & JavaScript Minification

Minifying and combining CSS and JS files to reduce file sizes and HTTP requests where it makes performance sense.

Server & Hosting Optimisation

Reviewing TTFB, hosting quality, server response time, upgrade options, and CDN configuration for faster delivery.

Database Optimisation

For WordPress and WooCommerce sites, I clean and optimise the database to reduce query time and improve server response.

Platforms I Optimise

Platforms I Optimise

WordPress / WooCommerce

Shopify

WIX

Squarespace

Custom HTML/CSS websites

Any CMS with theme or code access

Frequently Asked Questions

Frequently Asked Questions

A: Google considers 90 to 100 as Good, 50 to 89 as Needs Improvement, and below 50 as Poor. Scores below 90 do not automatically mean rankings are affected. What matters most is performance relative to direct competitors.
A: Common causes include unoptimised images, too many plugins or scripts, slow hosting, no caching, unminified code, and third-party scripts like ads, chat widgets, or tracking pixels that load synchronously.
A: No. My optimisations are technical and happen under the hood without changing your website’s appearance or functionality.

Let's Make Your Website Faster Today

Contact me for a page speed audit. I’ll identify exactly what’s slowing your site down and implement the fixes that make the biggest difference.