Keyword Research

Keyword Research Services

Keyword Research Services: Find the Exact Words Your Audience Uses

Every successful SEO campaign starts with keyword research. I go beyond search volumes to understand intent, competition, SERP features, and hidden opportunities, then turn the data into a clear keyword strategy your entire SEO plan can be built on.

Build My Keyword Strategy

Keywords become useful when they have intent and priority.

The deliverable is not a giant keyword dump. It is a focused roadmap that shows what to target, why it matters, and which page should own each opportunity.

  • Intent-led keyword clusters
  • Quick-win opportunities
  • Competitor gap targets
  • Keyword-to-page mapping

What Is Keyword Research?

Search Data Turned Into Direction

Keyword research identifies the words and phrases your audience types into search engines when looking for your products, services, or information. Effective research goes beyond volume by analysing search intent, difficulty, SERP features, seasonal trends, and competitive gaps to find the best opportunities for your situation.

My Keyword Research Process

My Keyword Research Process

Seed Keyword Discovery

Starting with your business, services, competitors, and audience to build an initial seed list that captures your full topic landscape.

Keyword Expansion

Using Ahrefs, Semrush, Keyword Planner, and Search Console data to expand seeds into long-tail, question-based, and semantic variations.

Search Intent Classification

Every keyword is classified by informational, navigational, commercial, or transactional intent so the right content type targets the right query.

Keyword Difficulty & Opportunity Analysis

Ranking potential assessed through authority, competition, SERP features, and your site's current ability to compete.

Competitive Gap Analysis

Finding keywords your competitors rank for that you do not, often the fastest source of new traffic opportunities.

Keyword Mapping

Assigning keywords to specific pages so each important page has a clear primary target and supporting terms, without cannibalisation.

What You Receive

A Keyword Plan Your SEO Can Actually Use

Comprehensive keyword research spreadsheet

Keywords segmented by intent, volume, difficulty, and priority

Keyword-to-page mapping for your existing site structure

Content gap report for keywords with no current page

Prioritised quick-win and long-term keyword targets

Frequently Asked Questions

Frequently Asked Questions

A: There is no magic number. A new site should focus on a manageable set of realistic opportunities, usually 20 to 50 target keywords to begin. As authority grows, keyword targets expand. Quality and relevance matter more than quantity.
A: Both have a role. High-volume keywords build long-term authority but are competitive and slower. Low-competition long-tail keywords often drive qualified traffic faster and are essential for newer sites.
A: I primarily use Ahrefs, Semrush, Google Search Console, and Google Keyword Planner, supported by manual SERP analysis, competitor research, People Also Ask, and autocomplete data.

Ready to Build Your Keyword Strategy?

Get in touch today. I’ll deliver a complete, data-driven keyword research package that gives your SEO a clear, focused direction.
Contact me today